MEEM is the only product of its kind in existence. A phone charger and automatic back-up device all in one cable. Every time you charge your phone, MEEM automatically backs up the personal data held on it to the cable itself: a simple solution that fits into your daily routine with no third party access to your info. Losing your phone is a nightmare. Most of us don't think about protecting our photos, videos and contacts...Until it's too late. With MEEM it's simple: just use it like any other charger cable and your precious memories will be automatically mirrored onto the MEEM itself. You don't need a PC, you never need the cloudyou never pay any fees. So if your phone is lost, stolen or damaged if you're simply changing your phone, all the things you care about can be transferred easily to your new phone. Simple.