• Home
  • Textbooks
    • Find
    • Search for Textbooks
    • Digital Access
    • Open Educational Resources
    • Medical Reference
    • Distance Education
    • Textbook FAQ
    • Faculty Info
    • Textbook Adoptions
    • Desk Copies
    • Coursepacks
    • Publisher Reps
  • General Books
    • Shop
    • Browse General Books
    • Bestsellers - 25% off
    • Bibliophile Card
    • Special Orders
    • Event Inquiry
    • UVic Authors
    • Overview of UVic Authors
    • UVic Publications
    • Add a UVic Title
  • Merchandise
    • Shop
    • Search Merchandise
    • Featured Items
    • Clothing & Accessories
    • School Essentials
    • Art Supplies
    • Bags & Backpacks
    • Water Bottles & Mugs
    • Alumni & Gifts
    • Home & Dorm
    • Gift Shop
    • Workout & Wellness
    • Local Products
    • Gift Cards
    • Cap & Gown Rental
    • Sale
  • Tech
    • Products
    • Search Computer Store
    • Accessories
    • Audio
    • Cables
    • Chargers
    • Computers
    • Displays
    • Computer Peripherals
    • Networking
    • Printers & Related Accessories
    • Screen Protectors, Cases, & Stands
    • Storage
    • Airtags & Cases
    • UVIC Duo Token
    • Sale
    • Store Details
    • Returns Policy
    • Product Inquiry
  • Store Info
    • Store Info
    • Hours
    • Returns
    • Gift Cards
    • Retiree Gifts
    • Long Service Award
    • eNews
    • Employment
    • Funded Students FAQ
    • Trademark Licensing
    • Custom Orders
    • Steps to Sustainability
    • Event Inquiry
    • Events
    • Graduating Students
    • Convocation Cap & Gown
    • Daily Rental Cap & Gown
    • Cap & Gown for Ceremonies FAQ
    • Cap & Gown Daily Rental FAQ
  • Sale
    • Sales by Section
    • Merchandise
    • Tech
    • General Books
    • Textbooks
  • Contact

  • Sign In
  • Cart (0)
  • Home
  • Textbooks
  • General Books
  • Merchandise
  • Tech
  • Store Info
  • Sale
  • Contact
  • Home /
  • General Books /
  • Browse General Books /
  • Cultural Studies /
  • Theory of the Hashtag
  • Shop
  • Browse General Books
  • Bestsellers - 25% off
  • Bibliophile Card
  • Special Orders
  • Event Inquiry
  • UVic Authors
  • Overview of UVic Authors
  • UVic Publications
  • Add a UVic Title

Theory of the Hashtag

Theory of the Hashtag

$10.00 $15.95
In Stock
By Bernard, Andreas; Pakis, Valentine A; Ross, Daniel
ISBN-13:9781509538942 Format:Paperback
Subject:Cultural Studies Publisher:Wiley
Published:August 20th 2019 Pages:220
This has been added to your cart!
Something went wrong, please contact the Bookstore for assistance.

Book Description

This is a short book about the most prominent sign of our times.  The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate.  With its help, statements are bundled together and discourse is organized and amplified around common buzzwords.  This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.

Andreas Bernard traces the young and spectacular career of the humble hashtag.  He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere. 

About the Author

Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.

Shop Online

  • Shop Merchandise
  • General Books
  • Tech
  • Gift Cards
  • Shopping Cart
  • Online Ordering FAQ

Textbooks

  • Find my Textbooks
  • Digital Access
  • Return Policy
  • Textbook FAQ

Services

  • Store Hours
  • Employment

Convocation

  • Cap and Gown Rentals
  • Diploma Frames
  • Class Rings

Connect

         
Email us bookstore@uvic.ca
Call us 250.721.8311
Toll-free 877.721.8290
Find us on google maps
© UVic Bookstore / University of Victoria / Legal Notices
Address: 3800 Finnerty Rd. Box 2200, Stn CSC Victoria, BC Canada, V8W 3H6
Monday - Friday: 9:00am - 5:00pm, Saturday & Sunday: Closed